“A mural isn’t isolated; it becomes part of everyday life. People walk by, stop, interact with it in different ways. That’s the moment when the work truly comes alive. I see public space as a place where art can help cultivate and improve the visual environment of a city.”

“There’s also such a sense of community and pride in the north, and that is something I’m working on capturing at the moment.”

“My initial inspiration came mainly from graffiti culture and automotive design, which was actually what first sparked my interest in visual culture as a whole.”

PRINT VS ONLINE: KEEPING YOUR AUDIENCE GROWING ONLINE AS A PRINT MAGAZINE

PRINT MAGAZINES are a way to promote creativity and gain traction through a platform outside of social media. they can offer be seen by a more specific audience and stand out more visibly outside of the endless content social media platforms showcase.

WITH MANY ASPECTS OF CREATING ARTWORK CENTRED AROUND ONLINE PROMOTION AND GETTING WORK SEEN ON SOCIAL MEDIA’S ALGORITHMS, CREATING PRINT MAGAZINES ALLOWS PEOPLE TO ENGAGE WITH ARTWORK IN A MORE DIRECT WAY, ENGAGING WITH A PHYSICAL, TANGIBLE PUBLICATION PRESENTING CREATIVITY.

CREATING PRINT MAGAZINES OFFERS PEOPLE A MORE PERSONAL EXPERIENCE OF ENGAGING WITH CREATIVITY. EACH COPY OF A MAGAZINE OR ZINE CAN BE USED INDIVIDUALLY BY ITS READER, AND THEY CAN TAKE THEIR TIME IN READING ABOUT OR LOOKING AT AN ARTIST’S WORK.

CREATING PRINT MAGAZINES CAN CREATE OPPORTUNITIES TO SHOWCASE YOUR PLATFORM OR OTHER CREATIVES IN DIFFERENT WAYS. WHETHER IN AN INDEPENDENT MAGAZINE SHOP, A LOCAL GALLERY OR A ZINE FAIR, OPPORTUNITIES CAN ARISE OUTSIDE THE ONLINE WORLD FOR CREATIVES TO SHOWCASE PRINT PUBLICATIONS.

“I really like merging analogue and digital techniques together to create something that feels human - that you’re making with your own hands.”

PRESSURE TO GROW YOUR AUDIENCE ONLINE CAN BE DIFFICULT IF YOU ARE WORKING PRIMARILY AS A PRINT MAGAZINE. HERE ARE SOME WAYS PUBLISHERS AND MAGAZINE MAKERS CAN BALANCE THAT.

BALANCE THE WORK OUTPUT:

USING YOUR ONLINE PLATFORM TO GROW YOUR MAGAZINE INBETWEEN CREATING PRINT ISSUES IS IMPORTANT. EVEN IF YOUR MAIN OUTPUT IS PRINT, IT IS WORTH CONSIDERING SHARING TEASERS OF PRINT WORKS IN PROGRESS, ONLINE ARTICLES AND PROMOTION IN THE RUN UP TO RELEASING PRINT MAGAZINES.

CONSIDER HOSTING AN EVENT FOR YOUR MAGAZINE:

EVEN IF YOU ARE BETWEEN PRODUCING PRINT ISSUES OF YOUR MAGAZINE, IF BRINGING PEOPLE TOGETHER IN PERSON AND CURATING SOMETHING OUTSIDE THE ONLINE WORLD IS YOUR AIM, THIS CAN BE A GREAT WAY TO KEEP THE PHYSICAL SIDE OF THINGS GOING. WHETHER EXHIBITION, POP-UP OR A CASUAL GROUP SHOW TO PROMOTE YOUR MAGAZINE, IF HOSTING AN EVENT IS DOABLE, THIS CAN BE A GREAT WAY TO KEEP THINGS GOING INBETWEEN RELEASING PRINT ISSUES.

ALLOW THE PACE OF CREATING PRINT TO COME NATURALLY - NOT WITH THE PRESSURES OF SOCIAL MEDIA:

IT CAN OFTEN FEEL LIKE THERE IS A DEMAND FOR QUICK OUTPUT AND REGULAR CONTENT ON SOCIAL MEDIA. PRINT DOESN’T ALWAYS FOLLOW THIS FORMULA, SO TAKE YOUR TIME TO GO AT A NATURAL PACE WHEN PRODUCING PRINT.